Empowering Students: Helena Patacao Shares Entrepreneurial Expertise with Aldar University College Dubai

Helena Patacao recently collaborated with Aldar University College Dubai's Innovation and Entrepreneurship Group to inspire and educate the next generation of business leaders.

During the interview, Helena Patacao discussed the strategic tools and approaches she uses to successfully navigate and grow her business in Dubai's dynamic market. She emphasized the importance of deeply understanding local customs, market gaps, and business culture—insights she gained after dedicating a full year to market research before launching her enterprise.

Helena explained, "It was essential to identify what was missing and what wasn't working. From there, I developed a business strategy that solves real problems by providing innovative technical and financial solutions. This approach allowed my company to disrupt the market, eliminate competition, and establish ourselves as pioneers in innovation."

Her collaboration with Aldar University College reflects her commitment to bridging industry and education, sharing practical knowledge and empowering students with real-world entrepreneurial insights.

Helena extended her gratitude to Moncef Benamer and Saeed Bhadir for facilitating the interview and supporting this valuable educational exchange.